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5 Significant Advantages of a Mobile-Optimized Website

There is no denying of the fact that users today are capable of accessing the internet in a number of ways that couldn’t have been imagined a few years back. Starting from tablets, gaming devices, watches, and mobile devices, all are becoming increasingly popular mediums for visitors to access multiple websites. This makes it all the more important for one to design a mobile-optimized website. Here’s a list of 5 advantages of using a mobile-optimized website: 1. Improved User Experience Gets More Business Mobile websites are highly simplified and easy to use, thereby leaving no room for disorder. Precisely, a mobile website is all about improved user experience, which helps get more business. For instance, if a user receives a link to your website on their mobile device and ends up having a disorganized load of information, this may kill your chance of converting a potential customer. To gain a competitive edge, it is better to build a helpful website where customers ca

5 Things You Must Consider While Outsourcing Your Work to India

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In spite of all anti-outsourcing rhetoric and sentiments, the flow of outsourcing continues unabated. And this is largely due to the strong business case that it makes. The urge to outsource to India is even more irresistible because of the advantages that this practice offers, such as technical expertise and availability of talent. You should, however, understand that outsourcing your business to India is not a panacea for all your business problems. You need to approach it in the right way to reap its advantages. Considering the following 5 things will help you when you decide to outsource your work to India: 1. Focus on the Vendor’s Capability Success in outsourcing depends more on a vendor’s project execution capabilities, and less on the outsourcing location you choose. So, you should not focus too much on “which country should I outsource to”. It is another matter that Indian vendors possess superior technical and project management skills compared to their